JELAJAH KULINER INDONESIA
2015
Jelajah Kuliner Indonesia is Indomie's below the line campaign in the 2015 Jakarta Fair. The key message is that Indomie provides a variety of Indonesian culinary delights.

As we know, Indonesia has a variety of cuisines in each region. But people can explore Indonesian culinary and find it in Indomie instant noodles easily.
MEET THE REAL MEAT
2016
Indomie continues to innovate on various instant noodle products with various unique flavors. They had a new vaiant, instant noodles with real meat toppings. They had a below the line campaign, it's called Meet the Real Meat. Indomie needs to spread the campaign on display product stand. 

The key message is authenticity.
Authenticity = Majesty

LOOK FORWARD
2016