JELAJAH KULINER INDONESIA
2015
Jelajah Kuliner Indonesia is Indomie's below the line campaign in the 2015 Jakarta Fair. The key message is that Indomie provides a variety of Indonesian culinary delights.
As we know, Indonesia has a variety of cuisines in each region. But people can explore Indonesian culinary and find it in Indomie instant noodles easily.
As we know, Indonesia has a variety of cuisines in each region. But people can explore Indonesian culinary and find it in Indomie instant noodles easily.
![](https://cdn.myportfolio.com/466c830d-b2ed-4b39-b06f-9c23ae9a2277/9177c020-6949-4ba2-a334-c02c5e45f5cf_rw_600.png?h=6ed4c74e732bac5f27278e5310f31715)
MEET THE REAL MEAT
2016
Indomie continues to innovate on various instant noodle products with various unique flavors. They had a new vaiant, instant noodles with real meat toppings. They had a below the line campaign, it's called Meet the Real Meat. Indomie needs to spread the campaign on display product stand.
The key message is authenticity.
Authenticity = Majesty
The key message is authenticity.
Authenticity = Majesty
![](https://cdn.myportfolio.com/466c830d-b2ed-4b39-b06f-9c23ae9a2277/e792074e-5906-474d-8932-3c581e1c165e_rw_1200.jpeg?h=c88fae5b91452d8491f9d9e69b6ea517)
LOOK FORWARD
2016